EUROPE, FASHION

French men's outerwear market led by Marc Laurent

The French men's outerwear market remained a very fragmented environment throughout 2011 with the industry hitting a market value of €9.4 billion. Marc Laurent SA, founded in 1985 which owns and operates men's apparel stores, led the market in 2011 with a 5% market value share due to its Celio brand. The company was followed by Association Familiale Mulliez, accounting for 4% value share, with its Jules brand. Traditionally, a large share of sales within the French men's outerwear market stems from purchases by women. Marc Laurent estimates that around 50% of its sales are to women. Read More