MEDIA & MARKETING
ASIAMEDIA & MARKETING
Falling Man on 'Mad Men' Posters Gets Some Visitors
They didn't have "memes" in Don Draper's day, but they drank and smoked 24/7 and perfected the use of pomade in social settings, so it was basically a better world. Anyway, kudos to the folks who've done such a great job tagging NYC subway posters for the March 25 return of Mad Men on AMC for its fifth season. Read More | View Original Article
Your Customers are on Mobile - Where are You?
By ZAAZ (2011). Mobile has seen explosive consumer growth with the advent of smartphones, increasing the need for dedicated marketing and improved user experience. Read More | View Original Article
Magazines' Newsstand Slide Accelerates but Digital Circulation Shows Promise
A persistent undertow at newsstands seems to be regaining strength. But readers still snap up single copies around big news events. And digital circulation continues to gain. Read More | View Original Article
FlowingData's Nathan Yau: The AdAgeStat Q&A
The FlowingData blog is required reading for anyone into data visualization. Part inspiration and part hands-on tutorial, the site brings to light examples that tell simple, elegant stories with complex data. Its author, Nathan Yau, sat down with us for a virtual Q&A. Read More | View Original Article
Thrillist Hires New Head of Sales, Forms Thrillist Media Group
The media company-slash-e-commerce site for urban guys is undergoing a metamorphosis of sorts: It's adding a sales chief and reorganizing into a new structure, Thrillist Media Group. Read More | View Original Article
What Anheuser-Busch's Super Bowl Advertising Means for Its Brands
The company's brands are moving away from crass, frat-boy humor as they try to regain share taken by competitors, craft brewers and spirits. Read More | View Original Article
Super Bowl Backlash: The Five Most Debated Commercials
No Super Bowl is complete without a few lingering controversies, and this year's game left us with plenty. While most of the mainstream media has been buzzing inanely about M.I.A.'s middle finger, the night's commercials sparked their share of hand-wringing and name-calling as well. Some backlash, like Chrysler's "It's Halftime in America" being ripped as an homage to Obama, has gotten time in the national spotlight while others have been simmering slightly below the surface. After the jump, we recap a few of the more interesting nuggets of negativity. Read More | View Original Article
Time for Brands to Play Moneyball, Too
The old ways of finding 'prospects,' such as targeting with demographics, are growing as outmoded as thinking that a team shouldn't draft a player because his girlfriend is ugly. Read More | View Original Article
Players Who Boosted Their Marketing Value in Sunday's Super Bowl
By David Schwab, Octagon First Call The New York Giants won Sunday's Super Bowl, but which individual players scored in the marketing playbook? Let's look at five who did themselves proud. Read More | View Original Article
Online markedsføring med spam email
Online markedsføring med spam email Når man ikke vil høre, så må man føle! Jeg modtog her til formiddag en spam email fra en virksomhed med et godt tilbud om at kunne købe foto mv. til fordelagtige priser, og der var tale om et helt unikt set up mv. Read More | View Original Article
Mens privatforbruget står i stampe generelt, så er der fart på nethandlen. I 2011 steg den med 15 pct. til i alt 46 mia. kr. Read More | View Original Article
Five Commercial Actors You Should Know
For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story and continuity, a familiarity that goes a long way toward cementing a connection. It’s similar to the way sitcom characters, in behaving in expected ways, create long-lasting relationships with viewers who revel in the comfort of repetition. Read More | View Original Article
New York's Duane Reade Adds In-store Yogurt Kiosks
New Yorkers are persnickety about everything, even their frozen yogurt— a substance that, like espresso, is essential for sustaining life in a big city. But with the retro-chic Pinkberry blooming all over town, how likely is a Prada-wearing, iPhone-toting Manhattanite to stop for self-serve frozen yogurt at a drug store? That’s exactly what Duane Reade is about to find out. Read More | View Original Article
NTT va racheter mercredi hors marché jusqu'à 44 millions de ses actions
Le géant japonais des télécommunications, NTT, a indiqué mardi qu'il allait procéder mercredi matin, hors marché, au rachat d'un maximum de 44 millions de ses propres actions, pour un montant qui pourrait atteindre 166,5 milliards de yens (1,7 milliard d'euros). Read More | View Original Article
L'UFC-Que Choisir pose un ultimatum aux opérateurs sur les offres illimitées
L'association de consommateurs doit envoyer aujourd'hui des courriers pour signaler la présence de clauses abusives et de restrictions dans des offres dites illimitées. Read More | View Original Article
Lagardère : les sports et Canal+ plombent les résultats
Le groupe de médias va devoir passer quelque 900 millions d'euros de dépréciations d'actifs dans ses comptes 2011. Read More | View Original Article
Internet giants pull content after India court warning
Internet giants Google and Facebook removed content from some Indian domain websites on Monday following a court directive warning them of a crackdown 'like China' if they did not take steps to protect religious sensibilities. The two are among 21 companies ordered to develop a mechanism to block material considered religiously offensive after private petitioners took them to court over images deemed offensive to Hindus, Muslims and Christians. Two cases have been brought by individuals against internet companies in India, stoking fears about censorship in the world's largest Read More | View Original Article
Hill+Knowlton unit wins PR recognition
Hill & Knowlton Strategies, a significant player and innovator in the Middle East PR industry, has been named the Middle East Public Relations Consultancy of the Year by the Holmes Report, a leading PR industry influencer. With eight offices across the Middle East and several affiliate partners, Hill+Knowlton Strategies serves a wide client base across multiple industries as well as both major blue chip Arab domestic clients and foreign multinational companies. Dave Robinson, president & CEO of Hill & Knowlton Strategies Australia, Middle East, Africa, South and Central Asia ( Read More | View Original Article
Stagnation du CA de Lagardère en 2011
PARIS, 7 Février - Lagardère a vu son chiffre d'affaires stagner en 2011 sous le coup du recul de ses revenus dans le secteur de l'édition, éprouvé par la faillite de grands distributeurs étrangers, et du retournement du marché publicitaire en fin d'année. Read More | View Original Article
The new HR essentials: Hay Group expands service offering
(MENAFN Press) Global management consultancy Hay Group today launches a new suite of online solutions for HR professionals and line managers. Hay Group has distilled 60 years of intellectual ... Read More | View Original Article
Sports et Canal+ vont plomber les comptes 2011 du groupe Lagardère
[[358908]] PARIS (AFP) : Le groupe de médias Lagardère a annoncé mardi qu'il allait devoir passer environ 900 millions de dépréciations d'actifs dans ses comptes 2011, en raison des contre-performances de son activité dans les sports et d'une moindre valorisation de ses titres Canal+ France. Read More | View Original Article
Et godt logo er som et pophit: let forståeligt, sært velkendt og spritnyt på samme tid. Et godt logo har den unikke kvalitet, at man aldrig bliver træt af det. Det skal blive ved med at rumme visuel og betydningsmæssig energi, der engagerer og behager. Et godt logo skal have en forståelig forbindelse til det firma eller den organisation, det repræsenterer, og et godt logo skal kunne genkendes, selv om man kun aner dets hjørne eller resterne af det på en falmet plakat. Et godt logo skal være nemt at bruge, nemt at placere og nemt at synes om. Her er et dusin logoer, der virker. Read More | View Original Article
SuperBowl et publicité: l'automobile au rendez-vous d'une grosse audience
[[358897]] WASHINGTON (AFP) : L'automobile mondiale a été ce week-end au rendez-vous de l'audience record du SuperBowl, la finale du championnat de football américain et la plus grande vitrine publicitaire de la planète. Read More | View Original Article
Facebook, Google censor some religious content following court warning
Google Inc. and Facebook have removed content from some Indian domain websites following a court directive warning the two internet giants of a crackdown "like China" if they did not take steps to protect religious sensibilities, Reuters has reported. The two companies are among 21 companies ordered to develop a mechanism to block material considered religiously offensive after private petitioners took them to court over images deemed offensive to Hindus, Muslims and Christians. Read More | View Original Article
Le CA de Lagardère stagne en 2011
[[358884]] Lagardère a fait état mardi d'un chiffre d'affaires légèrement inférieur aux attentes au titre de 2011, pénalisé par le recul de ses revenus dans l'édition, et annoncé d'importantes dépréciations, de l'ordre de 900 millions d'euros. Read More | View Original Article
Lagardère-Le C.A. stagne en 2011, lourdes dépréciations
PARIS, 7 FéVRIER - Lagardère a fait état mardi d'un chiffre d'affaires légèrement inférieur aux attentes au titre de 2011, pénalisé par le recul de ses revenus dans l'édition, et annoncé d'importantes dépréciations, de l'ordre de 900 millions d'euros. Read More | View Original Article
INTERVIEW-Amplégest écarte un fort rebond des actions, vise 10% de hausse
La croissance mondiale devrait continuer de faiblirLa récession pourrait être plus profonde que prévu enEuropeAmplégest s'intéresse aux secteurs du luxe, du pétrole etdes technologiesEvite les bancaires et les valeurs dépendantes des Etats Read More | View Original Article
