Feed items
Digital Dignitaries Debate Display's Death
Display advertising is largely ineffective. Brands aren’t interested and they’re not likely to get on board any time soon. No, the brands are coming online soon—just wait. Read More | View Original Article
The consensus around these parts over the years has been that Roger Federer is a singularly awkward brand spokesman. But that's not entirely fair. All you have to do to make a successful Federer spot is make it as pleasantly goofy as he is, limit his speaking lines to approximately zero, and find a costar who won't overshadow him. Read More | View Original Article
Cramer-Krasselt Beats the Odds to Keep Porsche
Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with media spending estimated at $20 million, were Droga5 in New York, McKinney in Durham, N.C., Crispin Porter + Bogusky in Miami and Olson in Minneapolis. Read More | View Original Article
Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero, SpA, has sent a cease-and-desist letter to World Nutella Day founder and organizer Sara Rosso. This Saturday, she plans to deactivate NutellaDay.com and the 7-year-old event's social-media channels in response to the legal notice from the company. Read More | View Original Article
Diaper-Buying, Sex-Starved, Death-Obsessed Lonely Island Guys Promote New Album
Are the guys from Lonely Island trying to say that marriage and kids are shortcuts to the grave? They sure don't seem too happy to be "grown-ass" men, maybe because they're starving for sex, wiping baby bums and visiting their own funeral plots in "Diaper Money," posted below. The video, released as part of YouTube's Comedy Week, also promotes the trio's latest musical effort, The Wack Album, due June 11. Look for more promos in the coming weeks. Video is NSFW (language). Read More | View Original Article
Jack Link's Will Never Get Tired of Messin' With Sasquatch
Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the ongoing saga for Jack Link's beef jerky, the hirsute man-beast gets punked yet again—three times, in fact, in new TV spots from longtime agency Carmichael Lynch. He's just come out of hibernation, so his backstory goes, and roams too close to civilization, where he's an easy target for public humiliation. He gets "beautified," doused with slop and hosed. Who could resist? Read More | View Original Article
Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
I'm not sure which is more disturbing—the hirsute images that adorn the Beardvertising site from Kentucky ad agency Cornett-IMS, or creative Whit Hiler's use of the work "mancessory" to describe such facial hair. You might recall Hiler from past wacky ventures such as conquering Reddit with fake fliers (including a meetup to recreate scenes from Human Centipede—"Guys only") and crafting a tourism campaign that was presumably too "kick-ass" for the Bluegrass State. Read More | View Original Article
WPP Created One Big Digital Shop From 8 Smaller Ones
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent is taking a different Lego-like approach, building a global network brick by brick. Read More | View Original Article
Can the Empire State Building Brand Its View?
The law doesn’t allow for the trademarking of a great view, but there’s nothing wrong with branding it. Just ask the marketing folks at the Empire State Building. The 1931 landmark’s 86th floor observation deck (which boasts 80-mile views on clear days) already draws some 4 million people yearly, but Malkin Holdings apparently feels it can do better. The majority shareholder has brought aboard both The Concept Farm and U.S. International Media in order to “adapt and evolve our observatory brand,” said observatory director Jean-Yves Ghazi. Read More | View Original Article
NowThis News Attracts High-Profile Supporters
Coming soon to NowThis News: native ads and big-name investors. The New York-based startup, which describes itself as a mobile-centric news outlet for millennials, plans this summer to introduce sponsored video content to its mix of newsy and offbeat editorial fare. Read More | View Original Article
Mayer Talks Tumblr Plans, Unveils New Flickr
Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a younger, more visual driven crowd. But other than that, Yahoo plans to stay out of the way, pledged CEO Marissa Mayer at an event in New York’s Times Square on Monday. Read More | View Original Article
'Mobile Advertising Video Has Just Begun'
New Model Agency: Chris Cunningham of appssavvy has designs on your phone Read More | View Original Article
Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in a new intern in large part because of his pants-shipping abilities. Alf Zapata shipped his actual pants and résumé to Draftfcb's recruiting department. That got him an interview; his "portfolio, witty humor and enthusiasm" got him the internship, the agency says. Read More | View Original Article
Girl Barfs Up Her Own Dad in Baffling Anti-Drinking Ad From Spain
"Every time you get drunk, you separate yourself from the things that matter most. Like your family." That's the voiceover in this weird anti-drinking ad from Spain, aimed at young adults. The girl in the ad is seen vomiting up what is apparently her father. The sound effects are nasty, and the metaphor isn't much better. Second spot after the jump, in which a guy gets "separated" from his girlfriend—by upchucking her on a bathroom floor. Agency: Bungalow 25. Via Ads of the World. Read More | View Original Article
Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course. Read More | View Original Article
