Feed items
DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It
DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency. Read More | View Original Article
Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek
Millennials are having a rough month. First, Joel Stein lambasted them for being "narcissists" in a widely-derided Time Magazine cover story. Now, Bloomberg Businessweek is trying to get them to move out of their parent's houses and land a job. Read More | View Original Article
Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek
Click to view Continue reading at AdAge.com Read More | View Original Article
Are These the 10 New TV Comedies Most Likely to Succeed?
Yesterday we told you which new dramas were most intriguing users of TVGuide.com's Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. Today we've got comedies for you. Read More | View Original Article
National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube
What happens when you put 600 candy marketers in a room with thousands of retail buyers? A sugar-filled pitch-a-thon where no packaging detail seems too small or sales stat too regional. Read More | View Original Article
Cable Companies Chafe as Low-Rated Channels Change Names
Cable networks are rebranding themselves, and pay-TV operators aren't pleased. Read More | View Original Article
Walmart Taps Former Bush Adviser As Top PR Exec
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs. Read More | View Original Article
Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?
The future of the airline industry has got to be brighter than its present, according to Marty St. George, senior VP-marketing and commercial strategy at JetBlue Airways, in the latest "#AFewGoodMinutes" interview from Allen & Gerritsen. Read More | View Original Article
Preparing the Next Generation of Chief Marketers
Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex. Globalization and technological advances have left organizations struggling to adapt their strategies to meet the heightened expectations of consumers. Read More | View Original Article
Preparing the Next Generation of Chief Marketers
Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of CMO ever more complex. Globalization and technological advances have left organizations struggling to adapt their strategies to meet the heightened expectations of consumers. Read More | View Original Article
Twitter Launches Ad That Can Collect Personal Information for Marketers
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it. Read More | View Original Article
Are You Wasting Money on Mobile Ads?
The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant portion of the ads they're paying for never properly display on devices. Read More | View Original Article
