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The Internet didn't tolerate Starbucks' #RaceTogether promotion about racial awereness, and the coffee giant swiftly ditched the effort. But Saturday Night Live took notice, and brilliantly skewered the overly simplistic campaign this weekend.
SNL took it to a comically exaggerated level, imagining a group of Pep Boys employees trying to begin a dialogue about gender and sexual identity with folks just trying to get their oil changed. "If you got both parts down there, then be proud. If I had both, I'd be doin' myself all day long," says Aidy Bryant's charmingly ignorant character, fully embracing the fake #genderflect crusade.
SNL has been hitting edgy topics with its fake ads lately, and this one really nails it.
A new Spanish PSA from Publicis wants you love life, and not ruin it entirely.
Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out on a mattress somewhere. There's plenty to keep you occupied—and away from darker choices—says the ad, which in some ways recalls the vibe of Puma's "After Hours Athlete" and Levi's "Go Forth" work.
The moralistic kicker, necessary as it may be, doesn't seem ideal—and could turn teenagers off. Also, the spot might miscalculate just how many free hours kids can have to waste. But hopefully the message gets through anyways.
Directors: Marc Corominas, Lorena Medina
DOP: Oriol Vila
Art Director: Oian Arteta
Wardrobe: Ana Morera
Makeup: Oona Napier
Head of Production: Marta Antón
Head of Postproduction: Tamara Díaz
Assistant Director: Israel Marco
Production Team: Carles Pequerul, Ángela Puig-Pey, David Bello, María Asensio, Ana Terrero, Andrià Nebot, Eli Apezteguia, Sivila Arimany
Camera and Photography Team: Agnes Corbera (DOP assistant), Sergio Santana (Camera Assistant), Pablo Lagos (Camera Assistant), Moncho Bartroli (Electrics Head)
Warbrobe Team: Andrea Pi Sunyer (Assistant Wardrobe)
Art Team: Alexandra Jordana (Art Assistant), Cristina Hontiyuelo (Props), Anna Auquer (Props)
Rental Cars: Quadis
Travel Agency: IEST
Postproduction Coordination: Metropolitana
A year after China began tightening regulations around Bitcoin, the virtual currency is still thriving in the country, albeit on the fringes, according to its largest exchange.
Bitcoin prices may have declined, but Chinese buyers are still trading the currency in high volumes with the help of BTC China, an exchange that witnessed the boom days back in 2013, only to see the bust following the Chinese government’s announcement, in December of that year, that banks would be banned from trading in bitcoin.
This eventually led to a clampdown that scared customers away from the currency, and threw a wrench in the business of local exchanges, including BTC China.